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StarTimes Incentivises Local Productions In Rwanda

Officials from StarTimes Rwanda have announced that local content producers can now earn money by producing new innovative and original TV entertainment material that can be aired on StarTimes Rwanda pay-TV.

StarTimes Rwanda offers more than 200 bouquet channels for its subscribers. Local viewers have a preference for local novellas, children’s entertainment material and series.

Unfortunately, among the content available on their cable TV, none is from Rwanda. StarTimes Rwanda currently offers shows that are instead produced by other African countries including Tanzania, Uganda and Nigeria.

Vlady Terimbere, StarTimes Rwanda’s Marketing and Public Relations Manager, said that they had gotten some proposals from Rwandan producers, but none of them met the company’s requirements.

Terimbere added that StarTimes is still calling for local content and is ready to sponsor it if it meets the requirements, is well planned, original and entertaining.

StarTimes is also interested in sponsoring local contents. The company has already sponsored local productions such as the Salax Music Awards and is looking into the possibility of sponsoring the Rwanda Premier League. The pay-TV operator also implemented the ‘10,000 satellite TV for African villages’ project, in which approximately 6000 families from 300 villages in Rwanda benefited.

The CEO of StarTimes Rwanda, Deng said that few people have TV sets countrywide, so, StarTimes plans to work with the Rwandan government to see how this situation can be improved.


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