Film and Cinema

Nigeria's Nollywood Attracts Global Entertainment Brands

For decades Nigeria's film industry Nollywood was known as a factory for the making of visual pulp fiction movies destined to end up on the market stalls of DVD pirates, but now things are looking up as it starts to grab the attention and financing of top international entertainment brands.

Some, like the French group Vivendi's Canal+, want to use Nigerian hustle and know-how to extend the dwindling lifespan of the traditional pay-TV model, which is currently bleeding customers in most of the developed markets but still has a future in Africa.

Others, including South Africa's pay-TV giant MultiChoice, are using Nigeria as a testing ground for the introduction of streaming platforms in African markets that have poor communications infrastructure and low levels of income.

In both cases, Nigeria's local production is benefiting.

Mary Njoku, whose ROK studios were bought by Canal+ earlier this year said that ten years ago Nollywood was a much different industry. She explained that things were much improved in the current state of Nollywood in terms of the quality of equipment being used to film, as well as the quality of the stories being told.

A ROK comedy series is among the new shows to be aired by Canal+ in the coming months.

The company first made its entrance into Africa's most populous country six years ago, acquiring local films and airing them on an exclusive channel, Nollywood TV, to viewers in the French-speaking regions of Africa.


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