"Satellite Is The Most Cost-Effective Solution To Delivering The Digital Dividend" – Clint Brown, SES
Clint Brown, Vice President of Sales and Marketing Development for Africa at SES, says that the flexibility of satellite makes it the only solution that can deliver the digital dividend in the most cost-effective way.
Mr Brown, responding to questions from Broadcast Media Africa (BMA), in preparation for the 4th Annual Digital Broadcast Media Convention taking place on the 27th – 28th August 2019 in Lagos, Nigeria, also added that satellite enables broadcasters and content developers to get their content to the widest Nigerian audience quickly and cost-effectively.
Below is an excerpt of the conversation Clint had with BMA on the forthcoming Forum where SES is participating as the Lead Sponsor and where he will be delivering a presentation.
BMA: Why did SES decide to get involved in the 4th edition of the BON's Annual Digital Broadcast Media Convention?
Clint Brown: The BON's annual Digital Broadcast Media Convention is set to bring together Nigeria's broadcasting and media industry professionals to exchange best practices for getting the best quality content to viewers with changing habits in an increasingly digitally interconnected world. SES is a global leading operator with satellites serving over 8,200 channels to more than 1 billion people across 355 million homes. With more than 10 satellites at 9 key orbital positions serving over but also covering in and out of Africa, broadcasters trust us to deliver a wide range of media content to their customers' homes – including standard TV, HDTV and the world's first Ultra HD channels. The Forum is a great opportunity to share SES' latest satellite technology enabling audience reach and growth on all platforms.
BMA: In your opinion, what is the case for satellite as a cost-effective enabler for TV content "everywhere" especially in Nigeria?
Clint Brown: Satellite is the acknowledged leader in delivering digital penetration across a wide variety of terrains; whether it be urban, peri-urban or rural environments. Consequently, it provides the ideal platform for accelerating digitisation across these environments where more traditional infrastructure is either unavailable or too expensive to deploy.
The flexibility of satellite means it can support a variety of infrastructure requirements: extending the reach of mobile infrastructure, delivering broadband capability, accelerating the digital switchover – satellite is the only solution that can deliver the digital dividend in the most cost-effective way!!
In this context, satellite enables broadcasters and content developers to get their content to the widest Nigerian audience quickly and cost-effectively!!
BMA: Could you please tell us what you hope fellow participants will take away from this industry event?
Clint Brown: Africa's demand for video services increases year on year, SES understands that broadcasters and content owners want to provide the best content in all necessary formats, to reach new audiences wherever and however they watch it. We are here to help grow their audience; and as they need more than just broadcast, our range of solutions include the preparation and transmission of content for both linear and non-linear platforms, as well as a full suite of media services including digital distribution and playout of content for video-on-demand, streaming and satellite TV. SES can aggregate, manage and deliver your content to any device, anywhere in the world.
About SES: SES is the world-leading satellite operator and the first to deliver a differentiated and scalable GEO-MEO offering worldwide, with over 50 satellites in Geostationary Earth Orbit and 20 in Medium Earth Orbit.