Broadcasting Services

Former M-Net And Kwesé TV Exec Joins BBC Africa

Pierre Cloete, a former M-Net executive at MultiChoice and former Kwesé Sports boss has jumped ship to BBC Studios where will be stepping in as the new Commercial Director for the BBC channels that BBC Studios broadcasts in South Africa and throughout sub-Saharan Africa, known as the "branded services".

"Branded services" BBC Studios' portfolio of BBC branded channels -BBC Lifestyle, BBC Brit, BBC First, CBeebies, BBC Earth and BBC World News which it supplies to MultiChoice's DStv pay-TV service in Africa, with BBC World News that is also available on StarTimes's in various parts of Africa, Cell C black video streaming service and eMedia Investment's Openview.

Pierre Cloete's responsibility in his new role will be around delivering on profit and growth for the BBC branded channels across sub-Saharan Africa, as well as exploring new business development opportunities.

He will start his new job on 1 September 2019.

BBC Africa's Head of Advertising, Louise La Grange, said that the appointment of a Commercial Director for Africa's Sub-Saharan region signals BBC's ongoing commitment to the local market.

She added that she is confident that Pierre would thrive in his new role.

Pierre Cloete released a media statement saying that he is delighted to join BBC Studios as the new Commercial Director for Branded Services in Sub-Saharan Africa.


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