Netflix Beats Amazon’s Prime Video In South Africa

The Amazon Prime Video streaming service is making its mark in South Africa as an attractive alternative to Showmax and Netflix.

While Prime Video does not offer all of the most popular shows – such as Stranger Things and Game of Thrones, it has its own catalogue of exclusive shows which may be very tempting to South African viewers.

A representative from Mybroadband tested Prime Video by signing up for the streaming service’s 7-day free trial. Once the trial is over, new subscribers are charged a low introductory price of $2.99 per month for the first six months, before the fee is increased to $5.99 thereafter.

The interface is similar to Netflix’s interface, with rows of tiles containing popular movies. After scrolling down the interface, however, the titles got less recognisable, and some were in foreign languages.

While the interface wouldn’t be complicated for anyone who has used Netflix before to navigate, the breadth of Amazon’s catalogue left much to be desired, according to Mybroadband.

A test was done to compare the highest-rated movies and series on IMDb which are available on Showmax, Netflix or Prime Video.

The main finding was that Prime Video offers almost none of the most popular series on IMDb, and does not compare to its competition in South Africa in this regard and was crushed by Netflix in the test.

Seemingly, the only reasons South Africans sign up to Prime Video are to watch a limited selection of top movies or to enjoy the exclusive shows that only Prime Video offers, such as Jeremy Clarkson’s The Grand Tour.


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