OTT - Internet TV

MultiChoice Plans To Merge Digital Assets To Keep Up With The OTT Era

MultiChoice is feeling the pressure in the over-the-top (OTT) environment and is on a mission to consolidate its digital assets.
This was revealed in the company’s first annual report as a newly-listed corporation.

The company said that its customer-centric approach ensures that it operates a video entertainment business that combines traditional pay-TV, OTT and products such as music streaming and movie rentals.
It noted that competition is on the rise with global players such as Amazon Video, Netflix, iFlix and Facebook offering alternatives to consumers.

It added that OTT is a rapidly growing trend in the global video entertainment market, with more consumers migrating to on-demand services on multiple devices.

MultiChoice says these trends are not yet prominent across Africa, mainly because of the low penetration of fixed broadband.
However, the pay-TV operator says that even with the low fixed broadband penetration in Africa, mobile broadband penetration is increasing rapidly.

Multichoice noted that in order to capitalise on the growing OTT market, it had built an exciting offering in response.
This includes DStv Now and Showmax, the company’s only subscription video-on-demand (SVOD) service.

The pay-TV giant said that during FY2019, it strengthened its OTT catalogue through closer collaborations with its traditional pay-TV business and the introduction of exclusive-to-Showmax offerings such as The Girl from St Agnes.

In conclusion, MultiChoice announced that its online platforms are gaining momentum and that the number of monthly active subscribers on its online platforms had doubled over the past year.

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