Showmax Launches In Nigeria And Collaborates With BBNaija

The video streaming service Showmax has announced its rollout in Nigeria and has entered into a partnership with Big Brother Naija to launch an exclusive recap show, Big Brother Naija Hot Room.
Nigerian comedian Basketmouth and Bovi will host the show.

The launch of Showmax brings two important firsts in Nigeria - the first time a diverse range of Nigerian series can be binged from one platform, and a collaboration with Big Brother Naija featuring live streams of the Sunday night evictions and two additional BBNaija shows that will be exclusive to Showmax.

Commenting on the new service, the CEO of MultiChoice Group’s Connected Video Niclas Ekdahl, said that Showmax is aiming for the sweet spot that other similar services may have missed.
He added that Showmax would offer Nigeria’s audience a healthy mix of up-to-date Nigerian shows, favourite content from across Africa and global hit shows in addition to the new and on-demand Big Brother Naija content.

Big Brother Naija is just the start of the jam-packed list of Nigerian content on Showmax. Popular Africa Magic shows will be added daily with all past episodes being made available to binge from the beginning.

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