South Africa: YouTube And SuperSport Clash Over Details Of Streaming Agreement -Reports

YouTube has clarified its recent statement that it would provide South Africans access to the live streaming of rugby, cricket, basketball, and football events in collaboration with SuperSport.

The company announced in a press statement on 2 July that it had joined forces with SuperSport and NBA Africa to bring live sporting events to fans.
It said the content would include events like the 2019 NBA Finals, Africa Cup of Nations, Women’s World Cup, UEFA Champions and Europa leagues, La Liga, ABSA Premier League, Serie A and Ligue 1.

YouTube’s Head of Content Partnerships, Dayo Olopade said that it goes without saying that Africa is a sport-loving continent, so it made perfect sense for YouTube to bring African sports fans what they want.
YouTube noted that South Africans could now catch NBA basketball games, La Liga 123 fixtures and UFC matches live on YouTube.

The other sporting events, YouTube said, would be pre-packaged for video on demand.

Soon after YouTube’s statement was released, SuperSport said that the reference to the “live-streaming” element by YouTube was untrue and misleading.
SuperSport said that it was engaging with YouTube about the false statement to give viewers clarity on the issue.
The sports channel said that its live streaming policy on YouTube would focus on youth and emerging sport without any involvement from the traditional rights holders at all as this would be a violation of its broadcast arrangements.

After the dispute with SuperSport, YouTube retracted its original press release and issued a new statement which didn’t mention SuperSport.
This was followed by another statement and a full retraction of the press release.

The incident left many South African sports fans confused about what exactly YouTube and SuperSport’s partnership entails.
YouTube has now released another statement to clarify the issue.

SuperSport was asked for feedback about the latest developments, but the company did not respond by the time of publication.

Credit: This article originated from


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