Safaricom, Wananchi Telecom, Compete For Broadband Market Dominance In Kenya

According to the latest quarterly report released by Kenya's Communications Authority (CA), Safaricom has gained more market share in the fixed broadband segment, while the market leader Wananchi Telecom has taken a loss.

The Q3 report (January and March 2019) showed that Safaricom had secured over 16,000 connections and now stands at a total of 126,792 subscriptions. This represents a 31.5% market share compared to the previous quarter's 29%.

Wananchi Telecom, the owners of Zuku Internet, gained a marginal number. It now has 143,000 subscriptions which are up from 141,000 in the previous quarter. Wananchi's market share has dropped from 38% to 35.8%.

The secret to Safaricom's success is that it aggressively invested in deploying its fibre network in most major towns.
Safaricom is said to have connected approximately 300,000 homes and more than two thousand buildings with fibre.

Zuku also expanded to other markets such as Nakuru, last year. Other towns that the company wants to target include Kisumu, Thika, Eldoret and Naivasha.

According to the CA's quarterly report, Safaricom still dominates Kenya's mobile data market at 65.3%, followed by Airtel Networks Limited and Telkom Kenya Limited who stand at 26.9% and 7.2% respectively.

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