Digital TV

SAWA Rights Management Rolls Out Insight TV On My-HD In North Africa

SAWA Rights Management (SRM) has announced that it will be launching Insight TV across North Africa on My-HD, a direct-to-home Pay-TV platform that is offered in HD.

Subscribers from all areas of the Middle East and North Africa will now be able to enjoy Insight TV’s versatile line-up of content, which features the latest trending topics and behind-the-scenes shows of global celebrities against a backdrop of beautiful locations from around the world.

Commenting on the announcement, the CEO of My-HD, Carmen Chen said that since the launch of My-HD in 2012, the company had continued to strive to deliver the best content from across the globe to its subscribers.

The COO of Insight TV, Graeme Stanley said that Insight TV is committed to providing topical and inspirational content to viewers all over the world and is excited to launch on the My-HD platform.

Speaking on the newly-signed deal, Ali Ajouz, the CEO of SRM, noted that this was the second distribution agreement that SRM has inked for Insight TV in two months. He added that this could only be attributed to Insight TV’s thrilling, action-filled, innovative and original 4K programming strategy that is combined with SRM’s distribution all across the MENA region.

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