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Boomplay Reveals Plans To Invest $1m In Kenya

Boomplay Kenya’s General Manager, Martha Huro, recently announced that Boomplay would soon be investing $1m in Kenya. Huro made the announcement at Boomplay’s music conference in Nairobi this week.

The conference, which addressed topics aimed at improving music distribution in the Kenyan digital space, was attended by music producers, artists, distributors, promoters and Boomplay executives, including the CEO Joe He.

Huro said that Boomplay would invest the $1m because the company understands that finances are a major issue with artists and could not sit on the sidelines and not do something. She confirmed that the investment would go towards assisting in production and A&R.

The General Manager noted that in order to benefit from the funding, artists needed first to be registered on the Boomplay platform.
She said that she was confident that the funding would finance collaborations between Kenyan musicians and other African artists from different regions and also prompt the consistency of new music releases in Kenya.

Huro added that artists are an integral part of Boomplay’s business, and the company delights in every opportunity that it can create and get to educate and promote those artists.

She noted that there is still a lot of work to be done on and that Boomplay hopes that by way of education through forums and panel discussions it will be able to eventually get more Kenyans to play songs by Kenyan artists.

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