Netflix Intensifies Focus On African Content, Acquires Cannes Grand Prix Winner -Atlantics!
Netflix has revealed that it has acquired worldwide rights (excluding Switzerland, China, Benelux, Russia and France) to the French-Senegalese filmmaker Mati Diop’s feature film debut, the multi-award winning “Atlantics,” which was showcased at this year’s Cannes Film Festival, where it received the Grand Prix award.
The film’s Cannes premiere earned Diop a spot in the history books as she became the first African woman with a film in the festival’s Competition section, and has also proven to be one of the most significant breakouts at Cannes this year.
Diop and the French-Malian Ladj Ly were the only African filmmakers that were represented in Competition at the film festival this year.
The acquisition is part of Netflix’s continuous push into the African continent — a relatively untapped source of content and talent.
The news comes months after the streaming company announced the acquisition of its first original African series “Queen Sono”, as well as “Mama K’s Team 4,” Netflix’s first African animated original.
Earlier this year, Netflix commissioned the South African drama “Shadow,” which was released around the globe as a Netflix Original in March. Netflix also acquired the Nigerian drama “Lionheart,” which was released worldwide on January 4, 2019.
These aggressive moves by Netflix don’t come as a surprise because, in December 2018, the company announced that it would be getting serious about acquiring original films and series from the African continent; and content that had been created by Africans — a step which is aligned with its global ambitions.
Credit: This article originated from www.indiewire.com