Vodacom Video Play Reports To Be Giving Netflix Serious Competition In South Africa

Vodacom’s Video Play streaming service has reportedly seen some impressive growth, and it could now have more subscribers than Netflix in South Africa.

The mobile network released its limited annual results for the year that ended on 31 March 2019, which showed that the adoption of its Video Play service had been strong.
Video Play so far boasts a total of 869,000 active subscribers.

The company issued a statement confirming that its video streaming platform is gaining momentum.
Vodacom added that its My Muze music service is also rapidly gaining customers and that it had also launched a gaming platform called PlayInc.

Netflix does not publish its subscriber figures for South Africa, but MultiChoice previously gave estimates of the streaming platform’s performance in the local market.

MultiChoice said that it believed Netflix had approximately 300,000 to 400,000 active subscribers in South Africa in 2018.

According to data provided by Statista, Netflix is predicted to have close to 232,000 subscribers in South Africa in 2019 – a number that is considerably lower than MultiChoice’s estimate.
If these estimates are anything to go by, it would mean that Vodacom’s Video Play possibly has more active users than Netflix in South Africa currently.

It must be noted that Vodacom did not define the term “active users” in its annual results statement.

Video Play provides a different service model to Netflix, enabling users to purchase shows on a one-off basis in addition to also offering a daily, weekly, or monthly subscription.

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