Former Orange Exec Joins Liquid To Run MEWA Business

Pan-African telecoms group Liquid Telecom has hired Mohamed Abdel Bassit as its brand new Regional CEO for the Middle East and West Africa (MEWA), starting in January 2019.

The company issued a statement explaining that Bassit would be based in Cairo and would oversee the group's expansion deeper into MEWA after the recent news that it would invest US$400-million in the Egyptian market and that it had completed the very first fibre network to go all the way from South Africa's Cape Town to Cairo.

In early December 2018, Liquid Telecom announced that it was investing in a R5.6-billion three-year partnership with Telecom Egypt, which would include data centres and network infrastructure.

The company stated that Bassit would also look for new market opportunities in West Africa as Liquid Telecom starts expanding its reach into the region.

The Regional CEO of MEWA is a newly formed position within Liquid Telecom, and it is a significant part of the group's broader digital transformation strategy.

The Group Chief Operating Officer of Liquid Telecom, Ahmad Mokhles said that The MEWA region is the home of some of the most rapidly growing economies in Africa and Liquid Telecoms is absolutely delighted to welcome Mohamed Abdel Bassit who will accelerate the firm’s expansion into these markets.
Mokhles added that Bassit is a highly experienced telecommunications executive with a vast local knowledge that will guide the business to succeed in these particular regions.

According to Liquid Telecom Bassit brings a wealth of over 20 years of experience in the ICT industry including sales, product development and business operation, establishing partnerships and outsourcing.

Bassit comes from the Orange Group where he served as the Regional Director for data, voice and mobile services for the past year in the Middle East.
He also previously served as the VP of operations for Gulf Bridge International, and before that, spent ten years in the role of Managing Director for the Middle East and North Africa at Belgacom International Carrier Services (BICS), where he assisted in establishing the company as a front-running regional voice and mobility services carrier.

Bassit said that he is excited to be a part of Liquid Telecom's journey into new and untapped markets across the Middle East and West Africa. He added that there is so much potential to connect many countries Liquid’s extensive pan-African fibre network and that this would ultimately bring new competition and help to develop the local telecoms ecosystem.

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