Kenya: Safaricom Launches Home Fibre In Nyeri

One of Safaricom’s most popular products is Home Fibre.
It was launched over two years ago and since then has covered a large part of Nairobi. The initial roll-out, which targeted the Kikuyu and Nairobi East areas, focused on places that were not served by competing products. This was a smart move because Safaricom ultimately secured a substantial number of customers who could not access fibre services because of unavailability.

Since last month, the telco has taken its services to the Kenyan city of Nyeri, adding to the number of urban areas that will now have access to the service. Also, the residents of the Central Province’s headquarters add to approximately 213,000 households served by the product.

This news has been welcomed by Nyeri folks who have been in need of a reliable home internet service for a long time. Also, the development sheds light into future rollouts that may target more towns in the country that will also motivate rivals to take their products to other parts of the country.

While strategic decisions and business influence such rollouts, it is also good to see that the product is gaining more popularity in areas outside of Kenya’s three cities.
According to a Service Care Representative, there is another critical development within Safaricom.

Home Fibre users need a minimum of 23 Mbps to get access to 4K content. Effectively, this means that Gold subscribers (20 Mbps), who pay $56.02 for the service must to upgrade their package to Platinum if they want to stream high-resolution content.

Many Safaricom customers have found this move to be unnecessary because Home Fibre is already too expensive compared to what the competition offers. A lot of subscribers are not interested in entertaining the idea of upgrading their subscription to 40 Mbps at $113.04 since Safaricom doesn’t have a 30 Mbps package – and even if it did, that product would be too pricey for the average subscriber.

Industry sources have said that the product’s expansion approach might have been misleading to many people, as it offered excellent services at the launch to achieve mass onboarding and then introducing unpopular tactics after users have invested too much time and money to move elsewhere.

Credit: This article originated from www.


Share this post