MultiChoice Nigeria Says It Will Not Operate Pay As You View System
Multichoice, the giant pay-TV operator, announced recently that it would not operate the "Pay-as-you-view" tariff system in Nigeria, in spite of high demands for such.
Martin Mabutho, The Chief Customer Officer of Multichoice, made the statement in an interview with the News Agency of Nigeria (NAN) in Lagos, Nigeria.
Mabutho's announcement comes amidst persistent demands by the company's unsatisfied subscribers for the introduction of a pay as you view tariff plan in Africa's most largely populated nation.
Mabutho said that Multichoice’s contract with its suppliers is on a month-to-month basis and therefore the company could not introduce a pay as you view system.
South Africa's Multichoice has been the dominating satellite broadcast firm in Nigeria for the past 25 and has stuck to its guns when it comes to not introducing a pay as you view system.
The Chief Customer Officer said that what MultiChoice can do is decrease its prices to make sure that its customers enjoy the services.
Mr Mabutho added that Multichoice would continue to give loyalty promos and acquisition promos to subscribers every quarter as an incentive.
Customers pay on a month-to-month basis to enjoy the company’s services whether channels are watched or not.
Subscribers on the Premium dual-view tier pay $49.12 monthly to watch a number of channels, while those on the Compact Plus option pay $29.06 to have access to approximately 173 channels.
Similarly, those on the Compact platform pay $18.56 monthly, while customers on the Family option pay $10.92 to have access to about 109 channels on the network.
Those who opted for GOTV Max pay $8.73 to enjoy 72 channels, while those on Plus pay $5.19 monthly to access 64 channels, among other tariff plans.
Multichoice started its Nigerian operations in 1994.
Credit: This article originated from www.allafrica.com