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Research Shows That Sub-Saharan Pay-TV Numbers Will Increase Rapidly By 2024

According to a report released by Digital TV Research, Sub-Saharan Africa will gain over 16 million pay-TV subscribers between 2018 and 2024 and will reach a total of 45.63 million.

The research company’s report on ‘Sub-Saharan Africa Pay-TV Forecasts’ predicts that subscriber numbers will rise by 61% over the forecast period, but that pay-TV revenues will only increase by just 42%. This indicates a lower revenue per user.

Simon Murray, the Principal Analyst at Digital TV Research, said that pay-TV revenues would reach approximately US$7.72 billion by 2024 and this figure would be US$2.3 billion more than the income reported for 2018.

Multichoice is said to remain the Sub-Saharan region’s largest pay-TV provider by subscribers. By the end of 2018, Multichoice’s front-running satellite service DStv and its digital terrestrial platform GOtv had recorded over 14.34 million subscribers combined. This number is expected to skyrocket to 19.37 million by 2024.

StarTimes and its pay-TV entity StarSat are predicted to experience the most regional growth. The research sees the business increasing their subscriber numbers from the 7.75 million people that were recorded at the end of 2018 to 14.85 million by 2024.

Meanwhile, according to the research, Vivendi’s Canal Plus satellite TV operator and Easy TV DTT platform wrapped up 2018 with 4.01 million subscribers and will have reached more than 6.21 million by 2024.

Overall, these top three leading pay-TV groups accounted for 93% of Sub-Saharan pay-TV subscribers in 2018, but their proportion of the total market is expected to decrease to 89% by 2024.

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