Radio Broadcasting

Zimbabwe Prepares For Launch Of New OTT Broadcasting Player -HStv

Zimbabwe’s largest media house, Alpha Media Holdings (AMH) is getting ready to roll out HEART & SOUL Broadcasting Services (HStv) and is almost done with the preparation of programming as well as talent scouting.

The online radio station was granted a digital broadcasting licence in September, and the management of HStv say that it is ready to show off its rich and diverse programming.

According to Kangai Maukazuva, AHM’s Chief Executive and Chief Operating Officer, the launch of HStv is a significant move for AMH’s towards diversification and growth into digital broadcasting.
The radio station had a successful trial run was with at least 65 countries across the globe linking up and proving that there was a phenomenal appetite for this relatively new type of broadcasting.
Maukazuva said that in the past months HStv had been busy looking for talent and getting original programming for its diversified audience. He confirmed that the station had succeeded in getting the best and that the success of the trial run had been encouraging.

The radio station has also spent time assessing technology opportunities to entice a global audience in line with its larger digital strategy.
HStv plans to position itself as a disruptive “Over-the-Top” (OTT) broadcasting player that aims to champion the migration of audiences from traditional radio and television to the new multi-screen, data-enabled digital channels.

Maukazuva announced that HStv would be offering its services through YouTube, Facebook, Heart and Soul’s website and through an exclusive mobile application in order to attract a diverse market of mobile and online radio consumers who want to view TV and [Video on demand] VoD channels on their multi-screen digital devices.

According to a report by the Postal and Telecommunications Regulatory Authority of Zimbabwe (Potraz), Zimbabwe’s broadcasting services are at this time hoping to benefit from the country’s current increase of internet penetration which has reached over 7,2 million subscriptions.

The report said that almost 98% of these subscribers use mobile technologies (3G/HSDP/LTE), proof that the market is ready for data-enabled services and the consumption of video-enabled digital content.

Heart & Soul will target its 7,2 million active subscribers using 3G and even faster internet access technologies.

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