Nigeria: FTT Provider Legend Doubles Its Speed For Double And Triple Play Customers

Nigeria’s FTTH provider Legend is making progress in what remains a tough market because of the unstable economy.
Next year it will be launched in Lagos and Kano.

 Bruce Ayonote, the Founder and CEO of Legend spoke in an interview with Balancing Act Africa about giving customers faster speeds and reaching a tipping point.

Legend is a Fibre-To-The-Home company with its on video content bundle based in Nigeria’s capital Abuja. Since January 2017 Legend has grown from 1,500 to 2,200 subscribers (1,800 households and 400 corporates) and from 150,000 to 200,000 homes passed.

At the end of October, it announced that it had doubled the speeds on its TriplePlay and Dual Play Bundles from 4Mbps and 8Mbps to 18Mbps and 16Mbps respectively.

Customers already on the service and those joining the network will not be charged extra for the increase. The offer does not apply to Legend’s corporate customers.

The CEO said that there are two reasons for increasing the speed. Firstly, customers are now consuming more video than before and secondly; there had been complaints about slow browsing speeds that were caused by increased video use.
He added that Legend had been able to buy bandwidth reasonably cheaply on wholesale. There were five international cables and a great deal of competition.

However, there is still a bottleneck between Lagos and Abuja, most of the cables are terrestrial except for MTN. The quality of the others cables is not as good as that of MTN’s cables, but MTN costs more because it is trusted much more.
Ayonote said the reliability factor is the reason Legend signed a long-term agreement with MTN for some capacity on MTN’s infrastructure.

The Legend TV Bundle has over 31 channels including Sky News, BBC World News, Aljazeera, Bloomberg, Fox Sports, Fox Life, Fox News, Kiss, Nickelodeon and Trace Gospel.

Legend’s CEO declared that Legend would add to the 60 or so Wi-Fi hotspots that it had already built in Nigeria. He said that app use is free and that the hotspots are in public parks, universities, cafes and seven are in tech hubs.

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