Pinnacle To Introduce Video-on-Demand – NBC DG

The Director General of the National Broadcasting Commission (NBC), Ishaq Modibbo Kawu, has announced that Pinnacle Communications Limited will be moving the industry to the next level with the much-anticipated launch of the very first ever push video-on-demand service in Nigeria from its digital signal distribution channels.
Pinnacle Communications Limited is the single most significant investor in Nigeria’s Digital Switch Over (DSO) from analogue TV to digital broadcast.

Kawu disclosed this at a press conference in Abuja.
He summarised Pinnacle Communications Limited’s record of compliance in the implementation of the federal government approved White Paper on DSO, since 2014 when it emerged successful bidder and paid upfront for the only private signal distributorship license.
He explained that the upcoming push video-on-demand service would effectively cut down the number of piracy cases and enable Nollywood and all other content developers to receive full value for their hard work.

The Director-General said that the new push video-on-demand service will be available through 10,000 specialised set-top boxes and launched on all the Pinnacle signal distribution platforms in Abuja and Kaduna which have been on the air since 2016 and 2017.
He said that Pinnacle Communications was on the verge of wrapping up its third broadcast centre in Gombe,

The NBC DG said that the Bank of Industry (BOI) was also in partnership with Nollywood to support the roll-out of the push video-on-demand service that would introduce subscribers to a selection of new Nigerian videos which they could watch for a whole 72 hours straight.
He emphasised that such videos would not be available anywhere else so as to eliminate opportunities for piracy.

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