Turner Broadcasting Shines With Brand New Deals And Programming
Turner Africa has been making big moves in recent months, closing deals with both SABC and Showmax to widen its presence, and also re-brand its TCM channel to TNT.
Details about these moves were revealed at the recent Turner Upfront Africa event, which was held at The Galleria in Sandton, South Africa.
It was revealed that there would be exciting new additions on Turner’s children’s channels, which include Cartoon Network and Boomerang.
The Senior Vice President for Turner Southern Europe and Africa, Jaime Ondarza said that Turner was continually challenging itself to be more innovative and creative in order to keep attracting and entertaining the loyal fan base.
Turner recently closed a deal with DStv’s Showmax, which will bring Adult Swim content to African audiences. Rated the number one cable network in the US for a decade, Adult Swim offers a combination of animation, live-action comedy and stop motion. The service will also provide an exclusive kids’ corner with Cartoon Network and Boomerang shows.
Another exciting deal this year was Turner Broadcasting bringing its iconic Ben 10 to SABC viewers, with the international English version being broadcast on SABC 3. Because of Ben 10’s massive reception, season one of the beloved show will soon be aired in SiSwati on SABC 1 and in Afrikaans on SABC 2 (End of 2018).
In September this year, Turner re-branded its TCM channel to TNT, with the positioning of being the home of ‘the best American blockbusters’, but with creative and relevant programming tailored especially for African fans. In less than a month, the channel saw a 45% boost in ratings.
Despite being an international company, Turner has deepened its footprint in Africa, by creating meaningful partnerships with local content talent and distributors as part of its commitment to a localisation strategy based on all the cultural differences within the African market.
These initiatives include Pop Up Party season 2, CN Creative Lab and the launch of Mike and Rob.
Turner has also stepped up its local collaborations with artists and brand ambassadors such as Africa’s very own Powerpuff Girl, Toya Delazy, and Bafana Bafana’s Reneilwe “Yeye” Letsholonyane, connecting Ben 10 super-fans to the FIFA World Cup.
Despite being a broadcasting company, there is also a strong focus on digital, with a brand new Cartoon Network website on the way, which will be premiered in Africa.
Credit: This article originated from themediaonline.co.za