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StarTimes Signs Deal Granting 3-year Exclusive Media Rights For Coppa Italia

Africa’s front-running digital TV operator, StarTimes and Lega Serie A inked a three year deal for the exclusive all media rights to Coppa Italia & Supercoppa Italiana in the Sub-Saharan region of Africa.

StarTimes is a Chinese multinational media company with a substantial presence in the African continent. It was founded in Beijing in 1988, and it offers digital terrestrial television and satellite television services to its consumers.

According to the agreement, StarTimes has been awarded the exclusive rights of the two Italian premier Cup competitions in French, English, Portuguese and other African indigenous languages from 2018/2019 season to 2020/2021 season.
Coppa Italia is Italy’s action-packed single-elimination domestic Cup competition, and Supercoppa Italiana is the annual face-off between the winner of Italy’s Serie A versus the reigning Coppa Italia champion.

The 2018/19 Coppa Italia is already well underway, with 16 of the teams from Serie A, Serie B and Serie C set to go up against each other in December each of them filled with the hope of being the ultimate winners who will take the big cup and title home in the end.

The Sports Director of StarTimes, Shi Moachu said that Italian football is one of the best in the entire world and that StarTimes is so glad to offer the matches of Coppa Italia and Supercoppa Italiana to more than  20 million users in Africa.
Shi said that consistent with StarTimes’ mission and values, the search for best sports content is always at the heart of his team’s commitment to service excellence. He added that this partnership with Lega Serie A would most definitely help to serve up a football feast to African football fans in the coming season.

Marco Brunelli, the CEO of Lega Serie A said that he was delighted to have closed this critical three years partnership for Sub-Saharan Africa and that Coppa Italia and SuperCoppa Italiana deserved visibility all over the world. Brunelli was happy to declare that he is confident that StarTimes would be the ship that takes Coppa Italia to a broader part of the African continent, assuring a massive growth in their audience.

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