Eutelsat Claims To Be The Satellite TV Leader in Cameroon, Nigeria and Ivory Coast
Eutelsat said that according to a study done by Nielsen on television reception throughout all three countries, it is the satellite TV market leader in Nigeria, Cameroon and Ivory Coast.
The interviews were conducted with 2,000 households in Cameroon, 2,000 in Ivory Coast and 3,000 in Nigeria.
Satellite TV reception is the leading technology in Ivory Coast reaching over 68 percent of TV households (1.5 million households), and it is also one of the main technologies in Nigeria, reaching over 41 percent (10.3 million homes), and in Cameroon with approximately 38 percent households (1.3 million households).
Eutelsat’s 16-degree East neighbourhood positioned perfectly across Cameroon and Ivory Coast. In Cameroon, 16-degrees East is the best position and reaches a total of 940,000 households which represent 73 percent of the DTH installed base. In the Ivory Coast, it has the biggest FTA installed base, which reaches 240,000 homes (37% of the DTH installed base).
The satellite position enables a diverse variety of tastes with over 160 channels, among which are hugely popular local channels such as Trace Africa, CRTV, Canal 2 International, Novelas TV, RT1 and RT2 as well as much-loved international channels in French and English.
Eutelsat has the highest combined reach across the Nigerian market between its three positions 7 degrees East, 16 degrees East and the location that is 36 degrees East. More than 5 million households in Nigeria (one out of two DTH households) point in the direction of a Eutelsat position. Eutelsat’s 36 degrees East neighbourhood is Nigeria’s number one pay-TV position, reaching a staggering 1.3 million households. It hosts the leading satellite pay-TV platform in the region, DStv, and groups together approximately 400 channels including 43 channels in HD available throughout the area and includes favourite channels in Nigeria such as CNN International, AIT International, Silverbird TV and Zee World.
According to the study, the need for HD has become more prevalent in sub-Saharan Africa, with a growing demand for HD content, especially in pay-TV. This is coupled with an increase in the affordability of equipment such as set-top boxes and TVs.
Credit: This article originated from www.telecompaper.com