Broadcast Rights

Radio Africa Partners With KRU To Air Cup Matches Live In Kenya

The free to air TV channel of Radio Africa, Bamba Sport and Kenya Rugby Union (KRU) have announced a new broadcast partnership that will award the television station exclusive rights to air Kenya Cup matches for the next five years.

Bamba Sport will also air the Sevens circuit matches as well as Kenya fifteens matches.

The deal is worth USD350,000 annually, and the rights will increase by 10 percent every year. The company will also be investing USD20,000 monthly in production.

Group CEO, Patrick Quarcoo commented during the launch that the move was good news for rugby clubs across the country. Quarcoo said that the clubs were very happy because KRU had agreed to grant investment shares to all the clubs for the first time in the history of Kenyan sport.

He added that Bamba Sport’s vision was to expand Kenyan sports and rugby in particular because a lot of the listeners happened to be rugby fans.

According to Quarcoo, the deal that was agreed upon was that Bamba Sports would air at least two matches per week for the next five years and that the company would also invest in the advertising of the games.

Quarcoo invited all corporates to join in and support the expansion of rugby in Kenya.

He noted that his company has big plans for Kenyan rugby and that they would be collaborating with club chairpersons to try and develop a digital product that would allow access to live updates of all the matches in the country.

Xavier Makuba, the KCB Chairman who is also the Kenya Cup Clubs boss, said that KCB is happy with the partnership and that in the next five years, the local game was expected to grow substantially.

Makuba said that now that Kenyan rugby had received the media partnership that it had needed for so many years, he was hopeful that the following five years would be filled with positive transformation for the sport.


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