AfricaXP and SES Launch New Free-To-Air TV Bouquet In Nigeria
The African digital content distributor, AfricaXP has launched Premium.Free, a bouquet of 13 channels that are being provided using SES Satellites.
The new bouquet of FTA channels is made up of a lot of different types of contents, namely, movies, sports, kids, telenovelas, factual, reality and reality programmes which are custom-made for African viewers.
SES reaches an estimated 9 million households across West Africa. Those households that already have an existing FTA set-top box will be able to start viewing the new channels for free on that same set-top box.
Craig Kelly, The CEO of AfricaXP, said that partnering with SES was an excellent move because Premium.Free offers full regional coverage for multinational language channels like Hausa and because SES also provides the most comprehensive and broadest possible verified reach in significant and vital markets like Nigeria.
One might recall that AfricaXP first introduces its captivating Nollywood catalogue and well-established partnerships with renowned West African producers.
Kelly adds that his team is confident that localisation coupled with these brand new international rights will be the perfect recipe for success in terms of what modern West African audiences are interested in viewing. He feels that the transmitted free-to-air offer is hands down the best offer of its kind currently and that the price is the most affordable in the market.
The VP Sales and Market Development, Africa of SES, Clint Brown has also expressed his excitement about the partnership by stating that SES is proud of this alliance and that Premium.Free will deliver an explosive content package for Nigerian viewers in a FTA market that is bursting with opportunities for growth.