South Africa: Cell C's Black Video Streaming Gaining Ground And Market Share
Cell C's video streaming platform seems to be gaining popularity in South Africa.
According to data released for the last quarter (by the company), indications are that it is experiencing huge upwards swing in subscribers to the service on a quarter-on-quarter basis.
Surie Ramasary, CEO of the Black streaming service, has expressed her delight at the growth the platform is experiencing, claiming that the increase was not just confined to a section of the market, but across a variety of mobile users.
However, other industry data have also shown that the Black streaming services may be struggling to acquire customers from other mobile networks in South Africa to the extent that more than seventy per cent of the service's customer base is comprised of Cell C's customers.