Industry Meeting

Content Creation and Financing Is The Focus As SADC Broadcasters Convene In South Africa

The Southern African Broadcasting Association (SABA) is bringing together content and programmes executives from across the region and beyond on Tuesday 17th and Wednesday 18th Johannesburg to discuss critical issues surrounding the development, financing and monetisation of broadcasters content in the digital eco-system.

In partnership with this platform, SABA executives in TV stations and broadcasting organisations from Angola, Botswana, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe are convening to investigate innovations that would help them continue to create and deliver cutting-edge content to their audiences.

Supporting this SABA event is SES (the Satellite Company), and they would be delivering a presentation on “How broadcasters can benefit from the delivery of TV Content Via Satellite”. SES will be joined by a variety of other speakers and panellists from across the entire industry value-chain.

According to SABA Secretary-General, Mr Cecil Nguvauva, “As the digitisation of TV broadcasting and operations take hold across the region, broadcasters audiences have begun to demand quality content that speaks to them… and as such, it has become of vital importance for the issue of content development and monetisation to be given full, focused attention by SABA members.

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