PRIME Television Partners With Kwese For Broadcast Rights To Russia 2018
Kwese has offered a sub-license to PRIME TV a local TV in Lusaka, the capital of Zambia to televise the world's most recognised Football tournament.
While speaking in Lusaka during the signing ceremony, the Managing Director for Prime TV Gerald Shawafor expressed his happiness on the partnership as it would afford his station to start televising the world’s most-watched sporting event.
According to Shawafor: “All of us at Prime Television are so delighted to have acquired the broadcast rights for the most anticipated sporting event on the globe. We are also thrilled to go into this partnership with Kwese as it gives us the opportunity for us to showcase all the games live to our viewers. I can confirm that our is the only local television station that will broadcast the FIFA 2018 World Cup. We offer this as a gift to our clients."
Econet Media/Kwese Country Manager, Progress Chisenga said the aim of Kwese was to give more people the opportunity to watch the football tournament.
Chisenga said: "At Kwese, we have always believed that premium sports content should be accessible to everyone in Africa. This is the foundation of our belief. We have built a free to air business that is focused on making sports contents a public good as well as providing free exposure to premium sports programming which was only available on pay TV." Kwese Free Sport, our free to air platform, holds exclusive free to air rights to the 2018 Russia World Cup in Sub Saharan Africa excluding South Africa. Signing up Prime TV as a local partner will enable us to carry out our belief which is to provide a wider reach for the ongoing 2018 FIFA World Cup in Russia.”