Kwesé And Safaricom Partner To Provide Kenyans Live Feed Of 2018 World Cup Games
Smartphone users in Kenya now have the opportunity to stream the fast approaching Russia World Cup matches on the Kwesé iflix platform anywhere, anytime on their devices thanks to the launch of Giga Football Passes a unique data bundle by Safaricom, Kenya's leading telecom company.
The entire 64 games of the tournament that will be played in Russia will be available live on Kwesé iflix at the rate of US$0,98 for 24 hours, inclusive of data charges. The Giga Football Passes will be accessible from the start on June 14 to all Safaricom customers. Television viewers who have the Safaricom Digital Box can also enjoy the games.
Acting Director, Consumer Business, Safaricom, Charles Kare said: “This passion for providing our customers with what they want was what informed our decision to collaborate with Kwesé iflix to provide our subscribers with the opportunity to watch the world's famous sporting event in the world right on their mobile devices in their palms for the very first time ever.”
Chief Executive Officer, Kwese iflix, Mayur Patel, who expressed his happiness at the expansion of the partnership with leading cell operator Safaricom said leveraging Safaricom’s superfast 4G+, 4G and 3G networks would enable subscribers to have the option of streaming Kwesé iflix’s programming, including the World Cup 2018 to any smart devices of their choice.
Kwese is certain this would work because Safaricom’s 4G+, 4G and 3G broadband network reach about 86 percent of the Kenyan population which is over 48 million.
According to Kwese, 64 matches are quite a lot and because of the timing of some fixtures will be played when some Kenyan viewers will be at the office and at that point it won't matter the subscription you have especially the home entertainment equipment and subscription. This is where the digital platform becomes superior.