Industry Forum

“Converged Media Is Here, And Collaboration Is Key To Success” Say Executives At Broadcasters Convention Of Southern Africa In Livingstone, Zambia.

At the recently concluded Broadcasters Convention of Southern Africa 2019 that was convened by Broadcast Media Africa (BMA) and the Southern African Broadcasting Association (SABA) on the 29th to 31st of October 2019 at the AHA David Livingstone Safari Lodge & Spa in Livingstone, Zambia, it was emphasised that now is the opportune time for Africa’s broadcasters to join forces and collaborate with each other in order to successfully connect the continent with vibrant converged media instead of so often relying on intervention and input from international sources.

Hosted by the Independent Broadcasting Authority of Zambia (IBA) the Industry Convention, according to the organisers, was attended by 250+ delegates over the course of the 3-day programme. 

Some of the key themes and takeaways highlighted at the Convention are that:

 - Broadcast and electronic media must grasp the importance of convergence as a generator of sustainable value

- More concerted collaborative effort is needed to fully benefit from converged broadcast media 

- Broadcasters should use innovative distribution platforms to successfully deliver TV content globally

- It would be highly beneficial for Africa’s broadcasters to explore avenues to provide universal access to their digital broadcast services 

Convention conveners BMA and SABA, as well as the host IBA, are in joint agreement that the Convention was a great success that left stakeholders feeling more united and enlightened than they had felt coming in.

BMA’s CEO, Mr Benjamin Pius and SABA’s Secretary-General, Mr Cecil Nguvauva also then announced that Tanzania is the host country for next year’s (2020) Broadcasters Convention of Southern Africa to be hosted by Tanzania Broadcasting Corporation.


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