Dr. Ayub Rioba Chacha started his career in 1993 reporting for newspapers.
He then joined the Tanzania School of Journalism as a tutor in 1994 and became Coordinator
of Studies in 1998.
Meanwhile, Dr. Chacha became a columnist for several newspapers and commentating as a political and social analyst for local and international media.
From 2003 to 2007 he hosted a popular weekly current Affairs programme Sema Usikikeon ITV, a local TV station.
Before his appointment as Director-General for TBC in 2016 he was Associate Dean, School of Journalism and Mass Communication, University of Dar es Salaam.
Dr. Chacha holds a PhD and Licentiate in Mass Communication (University of Tampere, Finland - 2012), Masters in Journalism (University of Wales, Cardiff, United Kingdom - 1997) and a B.A in Mass Communication (Makerere University, Kampala, Uganda - 1993).
He has authored, co-authored books, chapters and published papers in professional journals.