About This Online Forum

The long-term success of the broadcast media industry across Africa - and indeed, across the globe - especially as it concerns the Free-To-Air (FTA) television dependent, largely, on the
robustness of its advertising market and its ability to attract adequate revenues therefrom.

The industry forum on “Audience Data Measurement For The Monetisation Of Broadcast Content - Africa” will provide industry stakeholders with insights and practical knowledge on how to succeed with audience measurement and data issues in the increasingly and highly fragmented digital world in which they now operate...

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