Kwesé Signs Major Advertising Gigs Ahead Of FIFA World Cup 2018
Alongside that agreement, the company has sub-licensed its rights to the football tournament to over 35 sub-Saharan broadcasters in the African continent. Kwesé TV has won the exclusivity to the 2018 FIFA World Cup over the free-to-air and non-exclusive pay-tv broadcast rights in sub-Saharan Africa, except in South Africa.
According to industry reports, Brands that have entered into partnerships with Kwesé TV include Coca-Cola, Total, Opera News, PZ Cussons, Adidas, Nigerian Breweries, SoKlin, and Nokia.
Reports have shown that Kwesé TV is also working in collaboration with the Broadcasting Organisations of Nigeria (BON), Nigeria's umbrella body for broadcasters to relay the tournament to all TV broadcasters. This way Kwesé TV is enabled to reach approximately 100 million viewers in Nigeria alone.
To enhance its coverage of this tournament across the continent, Kwesé TV has installed studio facilities in association with global media sports company, ESPN in Russia.
The pay-as-you-watch satellite TV service, which provides over 50 channels of world-class entertainment and other contents has put the minds of many football-loving African residents at rest as it is making the matches available to viewers in different countries through partnerships.
With Russia 2018 at hand, Kwese has entered into partnerships with various media houses to bring the highly anticipated 2018 World Cup to football lovers for free. So far, apart from South Africa and Kwese TV subscribers who will enjoy all the 64 games, football fans in countries like Nigeria, Tanzania, Malawi and Kenya will enjoy 32 of the world cup games for free from the comfort of their homes or at bars and at viewing centres.