Radio Broadcasting

Nigeria: Rebranded 102.3 Max FM Clinches No.1 Music Station In Lagos

The rebranded 102.3 MAX FM is shown to have increased its audience share from 14 percent in March to 26 percent in April  according to figures just released by All Media and Products Survey (AMPS)

Max FM has been now rated the number one music station in the commercial capital of Nigeria, Lagos with over 1.6 million listeners on a daily basis.

The report shows that 102.3 MAX FM improved in its daily listenership from 846,024 in March to 1,607,782 listeners in April, an addition of  761,758 listeners, or a whopping 90 percent increase within the period!

The Max Breakfast show with Debbie and Mark, from 5 am to 10 am W.A.T, is now on course to attract about one million listeners per day, as the April AMPS research records a listenership of 930,289 per day.

Chief Executive Officer TVC Communications, Andrew Hanlon said; “These new figures are impressive and an admission that the unique sound of MAX FM, is a massive hit with 15-34-year-old listeners in the nation's most populous state.

The research results also demonstrate that 102.3 MAX FM is one of the most successful radio launches, not just in the city of Lagos, but across Nigeria. The new sound resonates with and appeals to our target demographic who love our format of less talk, more hit music. We are looking forward to extending the new MAX FM brand throughout the major cities in Nigeria especially the launch of MAX FM Abuja Nigeria's capital, in just a few weeks.  A big thank you to all our sponsors and advertisers, our awesome presenters, staff and of course, our loyal listeners.”

102.3 Max FM, formerly known as Radio Continental experienced a new look and a unique sound which was newly launched in last October.


 





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