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StarTimes Supports SOS Children’s Villages For Vulnerable Families In Africa

Chinese owned StarTimes Media, and the philanthropic SOS Children’s Villages International have signed an agreement in Nairobi (Kenya) geared towards supporting families and children that are vulnerable, with an emphasis on youth empowerment which is an item on the United Nations Sustainable Development Goals (‘SDGs’).

In the signed agreement, StarTimes and SOS Children’s Villages will create and broadcast programmes in over ten African countries to broaden local learning opportunities and extend diverse experiences to young people in SOS Children’s Village.

These programs will include mentorship, technical and vocational skills training as well as drive access to digital television in SOS Children’s Villages programmes which will give them the benefit of exposure on the StarTimes platform.

At the ceremony,  StarTimes Group Overseas Public Relations Director Mr William Masy said that the company had committed to empowering the youths during the YouthConnekt Africa Summit scheduled to hold in Rwanda in 2017.

Mr Masy Said: “StarTimes Group is committed to empowering youths. Therefore, our partnership with SOS Children’s Villages is therefore very strategic, as we seek to impart knowledge and transferable skills to the next generation of leaders."

In Africa, 200 million of the population is between ages 15 and 24, which makes up more than 20% of the total population in the continent. The demographic rates are increasing, which will, in turn, increase the pressure countries in the region will face regarding job creation. It is sobering that youths make up 37% of the working-age population, but 60% of that population are unemployed.

Ms Shubha Murthi, the Deputy Chief Operating Officer of SOS Children’s Villages International, said: “Good partnerships make our work easier. We can do what we plan to do to help vulnerable children, young people and families thanks to the generosity, commitment of the amplification of our message by our partner, StarTimes. In East and Southern Africa, SOS Children’s Villages works with partners, both individual and corporate who have an interest in improving the communities in which they are working. As a result of these partnerships, the impact of our work is stronger and more sustainable.”


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