Yahlive Clinches Over 10 Million Viewers In North Africa
Yahlive is a UAE-based satellite joint venture between satellite operator SES and UAE-based satellite operator Yahsat. This result is made possible by an SES's annual market research known as Satellite Monitor.
The conclusion of the survey shows that Yahlive now serves 64 percent of households in Algeria, 58 percent of households in Morocco and 51 percent of households in Tunisia.
Yahlive launched its first bouquet of Arabian Maghreb channels with 43 Algerian channels in November 2015. It currently serves these communities with more than 160 Arabic and French channels, of which 115 are only available on Yahlive. The consistent focus on sports, movies and news, combined with exceptional image quality offered by Yahsat’s Al Yah 1 satellite, gives Yahlive a vantage position for its customers and viewers.
In January 2018, it was reported that the Abu Dhabi-based satellite operator through its Dubai CabSat show confirmed that it had added 35 extra TV channels to its portfolio. Most of these channels were birthed from a joint-venture with Entertainment And Reality TV Hub (EARTH) and are sourced to target South Asian viewers in the MENA region.
Sami Boustany, CEO of YahLive said: “Our goal is to partner with as many broadcasters as possible to cater to the growing needs of the audience. With the exponential growth rate of the South Asian community in the GCC and its neighbouring countries, we did observe a gap in this market and have made commitments to developing premium content to cater to the demand, while respecting all legal requirements.”
Boustany added that they aim to create an official South Asian TV entertainment hub in the GCC with a selection of channels, which includes the first HD Indian TV channel titled ‘Minerva’ and 35 other Pakistani channels.