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Médiamétrie And Omedia To Launch Digital Transmission Television Barometer In Africa

Médiamétrie and Omedia, two companies, that specialises in the collection of figures and analysis of data on media activities will launch the first barometer of DTT in Africa.

In a press release, the companies said: “Broadcasters, operators,  content producers, institutions, media agencies, advertisers, and also digital equipment manufacturers and installers need to know, on a regular basis, the evolution of the market in which they are operating. For a proper analysis, the new Omedia-Médiamétrie barometer will measure, among the general public, the notoriety, the perception, the equipment, the expectations (a better image, a better sound, an extended offer)."

"With this initiative, media institutions will be able to track the effect of the campaigns, Agencies and advertisers will be able to integrate an audiovisual landscape enriched by new channels into their media thinking and anticipate the purchase of new advertising platforms and, equipment manufacturers can use the barometer to project needs.

Results of the barometer will be available on a country by country basis and by targets twice a year. Next June, both firms will conduct, the first edition of the DTT Omedia-Médiamétrie barometer, which will cover Senegal, Côte d’Ivoire, Mali and Gabon.


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