ANN7 Rebrands, Changes Name To 'Afro Worldview' From 30 April 2018
Afro Worldview will be a new 24-hour news, business and current affairs platform, and will be on the DStv channel 405. The channel now has an entirely new look and feel, with a renewed editorial policy in tandem with the South African BCCSA code. The Afro Worldview channel will go live on 30 April 2018.
Owner of Afrotone Media Holdings, Mzwanele Manyi said that rebranding the channel is a strategic decision to break away from the past associated with the previous channel, ANN7 so that they can offer viewers a fresh outlook on the news.
As part of the group strategy, The New Age newspaper will also go through the rebranding process and will be known as Afro Voice with an editorial policy that adheres to the press code.
The vision of Afro Worldview is to be the trusted voice of Africa. The channel strives to be the most representative voice of the country and the continent. One of the channel's focus would also be to ensure that the plight of the poor and marginalised is highlighted and recognised to bring about a positive change.
The new Afro Worldview is also participating in the bidding process for the proposed new black-owned news channel on the platform of MultiChoice’s DStv. The bidding process that will award a new black-owned news channel is still ongoing and MultiChoice will announce the final decision on the emerged winning bidder at the end of July 2018.
Other bidders include MSG Afrika (owners of radio assets, including PowerFM), Tiso Blackstar (publishers of the Sunday Times and Business Day); Primedia (owners of 702 and Cape Talk); and Independent Media proprietor Iqbal Survé’s Sekunjalo.