Nigeria: MTN Nigeria Music Streaming Service Partners With Sony Music
The agreement between MTN's Music+ and Sony Music Entertainment, alongside Warner Music Group and Universal Music Group, considered the three majors of the global music industry, will give a boost to the streaming platform that enhances its offerings with titles of international music stars.
Richard Iweanoge, the Director of Communications and Business Development at MTN Nigeria said: “ This partnership provides us with new opportunities to deploy a music platform that is value-added to our subscribers, and at the same time provide a revenue source for the artists."
Michael Ugwu, the Director of Sony Music Entertainment for West Africa said “Sony Music Entertainment is super excited about this strategic collaboration with MTN's Music +. It was pretty important for us to come to a conclusion and sign an agreement with a partner who shares the same passion we have - to see the growth of the music market through an innovative digital service. With its exciting music streaming platform and broad subscriber base, Music + is a showcase for the incredible market potential for both local Nigerian artists and international music stars.“
The market for African music streaming services promises to be increasingly competitive in the coming years. The indications are very obvious as local streaming platforms are collaborating with giant international music companies. Apart from the signed deal with MTN Music + and Sony Music Entertainment, there was another partnership deal that was that signed between the Warner Music group and the Kenyan service Mdundo.
A few weeks ago, sub-Saharan Africa saw the arrival of Spotify.