Sports Rights

BBC And ECB's Partnership Ends As TalkSport In Negotiation For SA Rights

The association between BBC and ECB has come to an end after TalkSport acquired a free-to-air radio right. Reports show that TalkSport is also in negotiating to secure rights for England’s 2019-2020 tour to South Africa.

The last time BBC lost an overseas radio right was years ago in 2005, interestingly to the same organisation. The rights cover Test, ODIs and T20Is starting England’s first ODI against Sri Lanka in October 2018.

Veteran radio personality and BBC presenter Jonathan Agnew recently tweeted: “I think the response to this tweet speaks volumes. I know our loyal @bbctms listeners will be very disappointed and I’m very sorry. I hope I can still provide news coverage on BBC. To clarify our position, this has nothing to do with the board decision of @ECB_cricket. SL and WI.”

Speaking about the deal with ECB, The CEO of Wireless Group Limited, and owner of TalkSport Scott Taunton, said: “Winning these prestigious rights is considered as a great victory for TalkSport and all of its first-class coverage. England’s overseas tours will surely lure a large audience of fans as we cement TalkSport’s position as the fans’ favourite for sporting news, analysis and live coverage. I’m overly delighted that we will be with England fans for every ball of the day throughout the winter tours, with our very own expert line-up of cricketing stars.”

TalkSports is considered the world's most prominent sports radio station owned by Wireless Group. The prestigious media firm dedicated to anything sports is the Global Audio Partner of the Premier League.





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