TV Rights

Kenya Premier League On Why It Went With MediaPro Instead Of StarTimes For Broadcast Rights

Mr Jack Oguda, the Chief Executive Officer of Kenyan Premier League, has defended the decision of the League to reject the rights broadcast deal offered by StarTimes and also clarified his organisation's involvement with MediaPro in producing the Kenyan Premier League matches.

Mr Jack Oguda said that the current free-to-air model was intended to cause an increase in fan base and to create a stronger brand for the KPL. MediaPro is a Spanish based multimedia group and leader in the audio-visual market.

Answering the question about how the deal between Kenya's Premier League and MediaPro will help grow local football standards and attract local sponsors, Oguda said MediaPro has been providing the equipment and services for the successful coverage of the league activities. He also made it known that MediaPro has a reputation for producing international sporting events with particular focus on football coverage.

Oguda revealed that Media pro was approached and appointed by KPL’s strategic partner - the Spanish LaLiga, with the focus to help Kenya’s Premier League create a strong brand presence and improve the visibility of their matches to HD quality.

Commenting on the offer made by Star Times and Azam, Oguda said “On the 16th of November 2016, Kenya’s Premier League called for a tender for the media rights of the league, and StarTimes provided the winning bid. However, this offer was withdrawn in January 2018 due to terms of the agreement.”

Azam did not make any offer to the Kenyan Premier League.

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