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Hisense Aims To Deliver FIFA World Cup Games Via TV Apps In South Africa

Hisense, a manufacturer of TV and technology equipment, is reported to have approached DStv and Cell C in South Africa with a bid that would allow it distribute and provide coverage of the FIFA 2018 World Cup in Russia to its digital TV sets via a specific app.

According to reports from MyBroadband, Hisense has already entered into a content distribution partnership with Fox Sport, which allows it to add the Fox Sports FIFA 2018 World Cup app to its TV, thereby allowing consumers of Hisense television sets access to a significant number of live matches.

However, since the territorial rights for the FIFA 2018 World Cup in Russia for South Africa is with DStv, Hisense would need to negotiate with them for its innovative arrangement with Fox Sport to work.


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