Content Services

Netflix Announces Partnership With Kwese Media In South Africa; Launches On Play Streaming Box.

Netflix, the world’s leading Internet television network, has signed a long-term partnership agreement with Kwese Media, a subsidiary of Econet in South Africa.

This partnership which kicked off with the launch of Netflix on the Kwese Play streaming box aims to localise Netflix’s offering in the African market, attract more consumers and give existing users access to more TV content via the Kwese platform.

It seeks to equal the playing field as many existing South African subscribers had complained of a non-variety of content despite paying same subscription fees as consumers in the United States.

According to Chris Whiteley, Business Development Director at Netflix, Netflix cannot offer all its content in every country it operates due to video content licensing but will focus on providing value for money by adding more great shows and movies.

 

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