South Africa: Multichoice's Subscribers Given Free Access To Showmax Catalogue
As first reported on our platform last month, it has now seem fully confirmed that Showmax is now effectively part of MultiChoice Digital in South Africa.
To cement the integration of both platforms, MultiChoice is now offering subscribers to its DStv Premium package in South Africa free access to the entire Showmax's catalogue of more than 25,000 films and TV show.
According to Mr Mark Rayner, CEO of MultiChoice South Africa, "the integration of Showmax into the DStv family will provide consumers with an exceptional experience, seeing that binge-watching is the way forward".
The company confirmed that the merged platform is set to be rebranded under a new digital division structure to be overseen by Mr Imtiaz Patel, CEO of Naspers video unit.