Econet Media’s Kwese And Canal+ In Sports Broadcast Rights Marriage
Mr Joseph Hundah, President & CEO of Econet Media says his company is delighted to be able to provide basketball fans with the best content available. He says this is possible by their multi-channel distribution approach to TV and digital platforms like KwesePlay as well as via synergies like the one signed with Canal + Group. Since 2016,
Econet Media has been accredited NBA’s official broadcaster for Sub-Saharan Africa and has won the rights to broadcast NBA content across TV, the Internet and mobile platforms including its Kwesé Sports Network.
This partnership has allowed French speaking countries unbridled access to NBA. The broadcasting rights cover French-speaking African countries like Mauritius and Madagascar. The games will air on Sport 3 channel for the next three seasons. A weekly magazine programme called “Canal NBA” will supplement the coverage. Also, exclusive rights to the “NBA TV” channel was acquired by Kwese. This channel which broadcasts in English is now available as part of the selected Canal+ packages.