DStv Promises To Stop 'Misleading' Ads On BoxOffice Channel In South Africa
The DStv BoxOffice channel was accused of showing ads that are designed to lead the public to believe the content is available on the DStv platform when in most cases they are not.
Although DStv, in a statement said the commercial ads in question are supposed to promote 'the kinds of content consumers can expect' from them; they have also now conceded to the Advertising Standards Authority of South Africa, and have promised to do more to make sure the ads do not mislead the public.
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