OTT - Internet TV

YouTube To Drive Further Into Original Content And Programming

YouTube, the global OTT TV giant, has announced that it will further focus on bringing blockbuster original content and programming to its platform, a move that will further pile the pressure to traditional TV.

YouTube has decided to enter the mainstream TV space following the success of its YouTube Red - the premium original content service it launched last year.

According to a senior executive, the organisation will be delighted to work with 'world-class production companies' to create and offer new shows to audiences globally. YouTube has not announced when the first wave of original content will come on-stream, but it is believed to be during quarter 4 2016.


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