MultiChoice Nigeria Signals Dangers Of Ending Exclusive Rights - Reports
MultiChoice Nigeria has warned that a lot of damage could result from the government’s decision to end exclusive rights to the broadcast of major sporting events in the country, according to Gadget.
MultiChoice said that investment in sports rights had had a massive impact on the sports economy as it provides revenues for the national sporting bodies, which sustain countless jobs throughout the value chain.
MultiChoice’s Group Executive for Corporate Affairs, Joe Heshu, told Gadget that the sports economy had enabled the discovery of fresh talent on and off the field, developed infrastructure, and uplifted communities.
Heshu added that the African sports economy is also primarily funded through the sale of broadcasting rights.
Last month, Alhaji Lai Mohammed, the Minister of Information and Culture, instructed the National Broadcasting Commission (NBC) to action a regulation mandating exclusive licensees and broadcasters to share their rights with other broadcasters.
The intention was to put an end to broadcasting monopoly in order to boost reach and also maximise utilisation by all of Nigeria’s broadcasters of quality content, to grow their platforms and investment in acquiring more content.
Gadget said the clear target of this regulation is MultiChoice, which has a monopoly on the broadcasting of English Premier League football matches.
These sports rights are regarded as the crown jewel for MultiChoice across the continent, as it is one significant and immensely popular feature that cannot be offered by the available streaming video-on-demand services at this stage.
Credit: This article originated from www.telecompaper.com