StarTimes Bags Formula E African Rights Deal
The Chinese media company, StarTimes, has secured the exclusive broadcast rights to the 2019/20 Formula E all-electric motorsport series in a total of 37 territories across sub-Saharan Africa.
The deal covers significant markets including South Africa, Nigeria, Uganda, Tanzania and Kenya with StarTimes’ Formula E broadcasts to be made available on the pay-TV network’s linear channel, StarTimes Sports Premium, as well as on its over-the-top (OTT) streaming platform, StarTimes ON.
The deal includes the 11 remaining races for this season, starting with round three in Santiago, Chile.
Shi Maochi, StarTimes’ Sports Director, said that electric cars are the future of motorsport. He added that he believes that Formula E has excellent potential in Africa as it combines many new technologies with intense competition.
Hugo Lavell, the Head of Media and Distribution for Formula E said that he is thrilled to announce Formula E’s expanded reach with races now being aired live across Africa on the StarTimes platform.
After three adrenaline-filled races, Mercedes’ Stoffel Vandoorne is the leading driver standing at 38 points, with Envision-Virgin Racing’s Sam Bird and BMW-Andretti’s Alexander Sims on his tail. BMW-Andretti is the leading team with a total of 60 points, followed closely by Mercedes and Envision-Virgin Racing taking second and third places respectively.
Credit: This article originated from www.sportspromedia.com