Broadcast Regulation

Nigeria: Govt Instructs Broadcasting Commission To Create Jobs

Alhaji Lai Mohammed, Nigeria’s Minister of Information and Culture, has instructed the National Broadcasting Commission (NBC) to immediately rollout measures to re-position the broadcast industry with a view to sanitise the sector, create jobs, promote local content, boost the advert industry and bring the nation’s broadcast industry up to speed with global best practices.

In a statement that was issued in Abuja last week, the Minister said that the directive had become necessary following the submission of the report by the committee which he had put together to implement the recommendations approved by President Muhammadu Buhari to re-vamp the broadcast industry.

Highlights of the Minister’s directive include adding new regulations to ensure that broadcasters utilise the services and content of Nigerian independent producers, in an effort to fulfil the regulatory requirement of 70% local content, instead of the current abuse of the regulations which allows many loopholes for the production of local content in jurisdictions outside of Nigeria.

The new rules will empower local producers with adequate funding and investment, enhance more foreign collaborations, develop Nigeria’s broadcasting industry, improve the standard of local productions and ultimately lead to significant levels of job creation.
 

Credit: This article originated from www.nigeriacommunicationsweek.com.ng





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